Safeway Teams Up With Chef to launch Mexican Inspired Food brand

Posted by Arturo on October 26, 2013  /   Posted in Blog
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Safeway Teams Up With Chef for Mexican Food Line

Sep. 16, 2013

PLEASANTON, Calif. — Safeway has partnered with Food Network host Marcela Valladolid to create a branded line of Mexican products.


Photo courtesy of Safeway.

The Marcela Valladolid line, available at all 1,400 Safeway stores, includes ready-to-cook meats, corn and flour tortillas and tortilla chips.

The retailer will also feature recipes based on the new products on its website at

“Hispanic shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience,” Joe Ennen, senior vice president of Consumer Brands for Safeway, said in a statement. “Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere.”

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