Did you know that Hispanics currently represent 56% of population growth in America?
Glenn Llopis contributor to Forbes.com shared the following in a recent article about why American Companies need to urgently invest more in Hispanic Marketing to capture growth opportunity. And, he also provided insights into how to do it. Here is an excerpt of his article:
America’s Corporations Can No Longer Ignore Hispanic Marketing Like Mitt Romney Did
America’s corporations that make the right investment now will stimulate economic development and market share gains by enabling the Hispanic market opportunity with a holistically driven approach that:
1) Commits us to becoming more culturally intelligent
2) Compels us to think of the Hispanic community as a profit center – an investment to drive innovation and growth
3) Holds all Hispanics accountable to elevate themselves and their capabilities – as employees, job creators and leaders.
Please Take a Moment to Watch This Powerful Video About the State of the Hispanic Market Opportunity:
Click here for full article by Glenn Llopis on Forbes.com: