Meet the Navigator:
Arturo Nava
Managing Partner
Arturo is a forward thinking and passionate Latin inspired marketer, brand builder, podcaster,innovator and former entrepreneur with 13+ year experience leading teams to grow top consumer brands in the food & beverage, consumer products and mobile industries. Prior to starting Marketealo he held various brand marketing and innovation leadership roles at top Fortune 500 companies such as Molson Coors/MillerCoors, Procter & Gamble, and Google-Motorola. He successfully re-positioned and turned around Coors Light in the Latino market, optimized the Blue Moon seasonal beers and also launched itradefood.com in the early days of the internet among many other accomplishments. He is a thought leader and contributor to MediaPost’s Engage Hispanics blog, Hispanic Retail 360, The Shelby Report Hispanic Force and Retail Customer Experience blogs/publications.
Arturo is also the Founder of Logra tu Dream a top podcast in a mission to help Latinos/as achieve their American Dream and Marketing Director of Nuestro Queso a Hispanic focused dairy company in the Midwest.
He has interviewed more than 40 of the most inspiring and influential Latinos/as on Logra Tu Dream, such as Lizza Morales a top Latina influencer and Fidel Vargas CEO Hispanic Scholarship Fund. Arturo is originally from Mexico City and holds an MBA from Harvard Business School. He enjoys traveling, tennis and playing soccer with his two kids.
Twitter: @logratudream
Our Experience:
Industries
Fortune 500 Companies
Leading Brands
Our Clients:
Crown Imports LLC (US importers of Corona and other Modelo beer brands) www.crownimportsllc.com
Nuevo Labs Ventures (emerging domestic & multicultural market investment group) www.nuevolabs.com
COFOCE (State of Guanjuato, Mexico trade agency) www.cofoce.gob.mx
Golden Hill Foods www.goldenhillfoods.com
The Marketealo Competitive Advantage
Testimonials
Crown Imports
"Marketealo is highly recommended by Crown Imports as a marketing business partner. Over the past 6 months they have helped us better understand the marketplace by providing comprehensive overviews of the beverage alcohol category. Their experience in the Latin world as well as their prior Consumer Packaged Goods experience shows they can identify marketplace opportunities, gaps and potential new ideas. It has been a pleasure to work with Arturo and John.” Heide Tierney, Consumer Insights Director Crown Imports LLC.
Nuevo Labs
"We hired Marketealo (The Marketing Basics LLC) to help us develop our brand strategy and marketing plan for the Nuevo Labs program. The Marketealo team quickly ramped up to meet our aggressive schedule and soon were working closely with our team to help us deliver a message that spoke effectively to our key stakeholders. Marketealo offered flexible, personalized service that exceeded our expectations and leveraged their expertise of multicultural consumer markets to help us craft a strong brand and reach our target customers. The Marketealo team demonstrated the unique ability to quickly synthesize a very complex value proposition into a simple yet powerful brand positioning and marketing strategy. We strongly recommend Marketealo for any marketing and branding related projects." Juan Hernandez, Founder Nuevo Labs
Golden Hill Foods
“We have engaged with Marketealo (The Marketing Basics LLC) on projects related to the Latin inspired food and beverage opportunity. We have found Marketealo to be a top notch strategic marketing and innovation firm with deep knowledge of the Latino and Latin influenced mainstream US market. They bring high level strategic thinking and creativity along with very strong expertise and experience in product innovation, brand development and strategic marketing planning. We highly recommend Marketealo for any strategic marketing, brand development, product innovation and go-to market planning related projects. Specially as it relates to Latin inspired products and brands.” Demetrio Garcia, Director Business Development and Supplier Diversity Golden Hill Foods
Crown Imports
Nuevo Labs